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  • AUTOMATION, RECIPROCITY, AND THE VALUE OF A RECOMMENDATION

    • Post author:Guest Poster
    • Post published:November 5, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    Margie Clayman recently wrote a post titled, “Do You Read Everything You Share Online?” It got me thinking about my own history in content dissemination, and I have a confession to make. Several months…

    Continue Reading AUTOMATION, RECIPROCITY, AND THE VALUE OF A RECOMMENDATION

    EMPLOYEE RECOGNITION: A LESSON IN WORKPLACE MOTIVATION FROM @FATHOMONLINE

    • Post author:Guest Poster
    • Post published:September 30, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    I’ve been studying a lot lately about motivation in the workplace. For an MBA class, I am putting together a group presentation on the very subject. One of the most…

    Continue Reading EMPLOYEE RECOGNITION: A LESSON IN WORKPLACE MOTIVATION FROM @FATHOMONLINE

    WHAT IS BLOGGING FOR BUSINESS REALLY ALL ABOUT?

    • Post author:Guest Poster
    • Post published:September 21, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    There are many reasons business people come up with for not using a blog as a platform for enhancing their brand image. I have written in detail about 12 of them.…

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    WHY THE FEAR OF NEGATIVE COMMENTS IS SILLY

    • Post author:Guest Poster
    • Post published:September 3, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    I’ve had conversations with dozens of small business people within the past year about getting on social media. The practical excuse people come up with for not getting involved on…

    Continue Reading WHY THE FEAR OF NEGATIVE COMMENTS IS SILLY

    THE DIFFERENCE BETWEEN SOCIAL MEDIA AND SOCIAL NETWORKING

    • Post author:Guest Poster
    • Post published:September 2, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    Social media and social networking. The terms are often used interchangeably. But, are they the same? Which should you be using for business? Does it really matter? Well, while the…

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    HOW TO HIRE GREAT EMPLOYEES

    • Post author:Guest Poster
    • Post published:August 30, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    When I announced that I am officially looking for full-time work, I was amazed by the amount of people in my community that reached out to me and offered to help.…

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    OF STORYTELLING AND SERMONIZING

    • Post author:Guest Poster
    • Post published:August 20, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    Persuading someone else to voluntarily do what you want them to do can be tricky. Yet, much of interpersonal communication involves just that. You might be trying to pitch your…

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    WHY WE SHOULD STOP WORRYING SO MUCH

    • Post author:Guest Poster
    • Post published:August 19, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    We worry about a lot of things–in business and in life. Our customers. Our kids. The future. Our legacy. Grocery shopping. Our portfolios. The new product launch.  Our blog. The…

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    ON CHECKING IN: YOU NO LONGER HAVE AN EXCUSE

    • Post author:Guest Poster
    • Post published:August 16, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    You log in to your CRM and the same old list of calls to make is staring back at you. They are follow-up calls. You have no idea who these…

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    IF YOU ONLY HAVE TIME TO READ ONE BLOG…

    • Post author:Guest Poster
    • Post published:July 31, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    …it isn’t mine. I’ve been navigating the endless waters of the blogosphere for a few years now. I’ve read thousands of insightful and entertaining articles on everything from business strategy…

    Continue Reading IF YOU ONLY HAVE TIME TO READ ONE BLOG…
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