A marketing plan is one of the most powerful tools in marketing that any type of brand or business should have to grow and succeed. The plan tells you where…

Margie Clayman recently wrote a post titled, “Do You Read Everything You Share Online?” It got me thinking about my own history in content dissemination, and I have a confession to make. Several months…

I’ve been studying a lot lately about motivation in the workplace. For an MBA class, I am putting together a group presentation on the very subject. One of the most…

There are many reasons business people come up with for not using a blog as a platform for enhancing their brand image. I have written in detail about 12 of them.…

Sales people are notorious for being annoying. The telemarketer who interrupts your dinner. The used car salesman that chases you around the lot. The ad guy that breaks through your…

Remember when you were a kid and you really wanted that shiny new toy? But, inevitably, just like every other time Grandma gave you a gift, you tore open the…

When I talk about storytelling for business, it has occurred to me that I am referring to something that is more akin to branding. I often introduce myself as the small…

Are you overwhelmed by the ever-increasing amount of web platforms available to you? They’re supposed to make your life easier and get your brand more exposure, but it’s too much…