The cost of enlightenment is often the support of your fellow men. The path to discovery is often a lonely road. For we are all prisoners to our limited understanding…

You would be hard-pressed to find someone who doesn’t believe recycling is a good idea. Granted, you might find people who agree that recycling is beneficial to the planet but,…

Before you read any further, it’s pop quiz time. See how many brands you can identify from the list of slogans below: “Just do it.”“I’m lovin’ it.”“Have it your way.”“Melts…

Sales people get advice for all kinds of things…but, dating? We’re told about closing techniques, phone scripts, presentation skills, asking for referrals, etc. The list of topics is endless. But,…

Sales people are notorious for being annoying. The telemarketer who interrupts your dinner. The used car salesman that chases you around the lot. The ad guy that breaks through your…

I am a HUGE fan of superhero movies. I didn’t grow up reading comic books, so I guess I can’t really call myself an enthusiast. But I find the movie…

Celebrity endorsements have been part of advertising ever since the beginning of the profession. Athletes, musicians, actors and actresses, politicians, and other professionals have a tremendous amount of power and…

For the last few years, viral marketing has been a reoccurring subject in the academic literature, the professional literature, and the blogosphere. Consumers are interested in consuming viral content. They…

I recently received a comment on my post, 11 Blogs Every Small Business Person Should Be Following, that got me thinking about where content marketing is headed. Chuck Kent, who by the…

On November 27, 2010, the first Small Business Saturday was celebrated, thanks to an amazing radio and television campaign from champion of small business, American Express. Tomorrow, November 24, 2012, will…