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  • THE LONELINESS OF ENLIGHTENMENT

    • Post author:Guest Poster
    • Post published:July 10, 2020
    • Post category:Marketing
    • Post comments:0 Comments

    The cost of enlightenment is often the support of your fellow men. The path to discovery is often a lonely road. For we are all prisoners to our limited understanding…

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    [Study] Recycling May Cause People to Consume More Resources

    • Post author:Guest Poster
    • Post published:July 10, 2020
    • Post category:Marketing
    • Post comments:0 Comments

    You would be hard-pressed to find someone who doesn’t believe recycling is a good idea. Granted, you might find people who agree that recycling is beneficial to the planet but,…

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    [Study] What Makes Advertising Slogans Memorable?

    • Post author:Guest Poster
    • Post published:July 10, 2020
    • Post category:Marketing
    • Post comments:0 Comments

    Before you read any further, it’s pop quiz time. See how many brands you can identify from the list of slogans below: “Just do it.”“I’m lovin’ it.”“Have it your way.”“Melts…

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    12 MOST IMPORTANT RULES FOR DATING YOUR CUSTOMER

    • Post author:hello@inboundthings.com
    • Post published:July 9, 2020
    • Post category:Marketing
    • Post comments:0 Comments

    Sales people get advice for all kinds of things…but, dating? We’re told about closing techniques, phone scripts, presentation skills, asking for referrals, etc. The list of topics is endless. But,…

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    12 Most Annoying Behaviors of Salespeople

    • Post author:Guest Poster
    • Post published:January 15, 2015
    • Post category:Marketing
    • Post comments:0 Comments

    Sales people are notorious for being annoying. The telemarketer who interrupts your dinner. The used car salesman that chases you around the lot. The ad guy that breaks through your…

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    12 MOST EXPLOSIVE LEADERSHIP LESSONS FROM SUPERHERO MOVIES

    • Post author:Guest Poster
    • Post published:March 20, 2014
    • Post category:Marketing
    • Post comments:0 Comments

    I am a HUGE fan of superhero movies. I didn’t grow up reading comic books, so I guess I can’t really call myself an enthusiast. But I find the movie…

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    [STUDY] THE EFFECTIVENESS OF CELEBRITY ENDORSEMENTS IN NON-PROFIT ADS

    • Post author:Guest Poster
    • Post published:March 29, 2013
    • Post category:Marketing
    • Post comments:0 Comments

    Celebrity endorsements have been part of advertising ever since the beginning of the profession. Athletes, musicians, actors and actresses, politicians, and other professionals have a tremendous amount of power and…

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    [Study] Where Does Viral Content Get Its Start?

    • Post author:Guest Poster
    • Post published:March 7, 2013
    • Post category:Marketing
    • Post comments:0 Comments

    For the last few years, viral marketing has been a reoccurring subject in the academic literature, the professional literature, and the blogosphere. Consumers are interested in consuming viral content. They…

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    Too Much Content: We Can’t See the Trees for the Forest

    • Post author:Guest Poster
    • Post published:December 19, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    I recently received a comment on my post, 11 Blogs Every Small Business Person Should Be Following, that got me thinking about where content marketing is headed. Chuck Kent, who by the…

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    SHOPPING SMALL: HOW TO SPEND #SMALLBUSINESSSATRUDAY

    • Post author:Guest Poster
    • Post published:November 23, 2012
    • Post category:Marketing
    • Post comments:0 Comments

    On November 27, 2010, the first Small Business Saturday was celebrated, thanks to an amazing radio and television campaign from champion of small business, American Express. Tomorrow, November 24, 2012, will…

    Continue Reading SHOPPING SMALL: HOW TO SPEND #SMALLBUSINESSSATRUDAY
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