Remember when you were a kid and you really wanted that shiny new toy? But, inevitably, just like every other time Grandma gave you a gift, you tore open the…

When I talk about storytelling for business, it has occurred to me that I am referring to something that is more akin to branding. I often introduce myself as the small…

Are you overwhelmed by the ever-increasing amount of web platforms available to you? They’re supposed to make your life easier and get your brand more exposure, but it’s too much…

#StoryChat is a Twitter chat centered around the story concept in business, art, and life. I plan on featuring copywriters, screenwriters, novelists, attorneys, speakers, photographers, politicians, storytellers, and many other…

You would be hard-pressed to find someone who doesn’t believe recycling is a good idea. Granted, you might find people who agree that recycling is beneficial to the planet but,…

Before you read any further, it’s pop quiz time. See how many brands you can identify from the list of slogans below: “Just do it.”“I’m lovin’ it.”“Have it your way.”“Melts…

Most practitioners of new media have an utter disdain for cold calling. Recently,  I read Unmarketing by Scott Stratten in which the author–a social media consultant well-known for his influential Twitter presence–infers…

Today marks a very momentous occasion for me. Yes, it’s Halloween, but that’s not what I’m talking about. As much as I love an excuse to eat way too much…

What are the best blogs for small business people? I have been reading blogs for a few years now and have accumulated hundreds that I follow for various reasons. In…

The cost of enlightenment is often the support of your fellow men. The path to discovery is often a lonely road. For we are all prisoners to our limited understanding…