How to create a company culture that employees love
"Culture eats strategy for breakfast" is the famous quote from business management consultant Peter Drucker. But what is company culture and why does it matter? What is company culture and…
Is inbound marketing still a thing?
Is inbound marketing still a thing? Inbound marketing is the process of generating leads, enquiries and sales by promoting your business to people at various stages of awareness and getting…
Remember when everyone was going on about artificial intelligence?
You might not know it but the growing tide of artificial intelligence is becoming increasingly present in all industries - from biotechnology to building smart homes - and of course,…
What are the stages of marketing?
You keep reading so much about marketing but have you ever wondered when did marketing start. People have been trading goods for ages, but many people may not know about…
Summarising the 4Ps of marketing
What is Marketing? When studying business, you will often hear the term "marketing". This is essential in every business that is offering any goods and services. There are multiple marketing…
What is a marketing plan?
A marketing plan is one of the most powerful tools in marketing that any type of brand or business should have to grow and succeed. The plan tells you where…
Automation & Reciprocity
Margie Clayman recently wrote a post titled, “Do You Read Everything You Share Online?” It got me thinking about my own history in content dissemination, and I have a confession to make. Several months…
Lessons in employee recognition
I’ve been studying a lot lately about motivation in the workplace. For an MBA class, I am putting together a group presentation on the very subject. One of the most…
Why everyone still talks about blogging for business
There are many reasons business people come up with for not using a blog as a platform for enhancing their brand image. I have written in detail about 12 of them.…
How to be an irritating salesman
Sales people are notorious for being annoying. The telemarketer who interrupts your dinner. The used car salesman that chases you around the lot. The ad guy that breaks through your…