What is Marketing? When studying business, you will often hear the term "marketing". This is essential in every business that is offering any goods and services. There are multiple marketing…
A marketing plan is one of the most powerful tools in marketing that any type of brand or business should have to grow and succeed. The plan tells you where…
You keep reading so much about marketing but have you ever wondered when did marketing start. People have been trading goods for ages, but many people may not know about…
Remember when you were a kid and you really wanted that shiny new toy? But, inevitably, just like every other time Grandma gave you a gift, you tore open the…
When I talk about storytelling for business, it has occurred to me that I am referring to something that is more akin to branding. I often introduce myself as the small…
Are you overwhelmed by the ever-increasing amount of web platforms available to you? They’re supposed to make your life easier and get your brand more exposure, but it’s too much…
#StoryChat is a Twitter chat centered around the story concept in business, art, and life. I plan on featuring copywriters, screenwriters, novelists, attorneys, speakers, photographers, politicians, storytellers, and many other…
Most practitioners of new media have an utter disdain for cold calling. Recently, I read Unmarketing by Scott Stratten in which the author–a social media consultant well-known for his influential Twitter presence–infers…
Today marks a very momentous occasion for me. Yes, it’s Halloween, but that’s not what I’m talking about. As much as I love an excuse to eat way too much…
What are the best blogs for small business people? I have been reading blogs for a few years now and have accumulated hundreds that I follow for various reasons. In…